We love our ocean and everything in it!


At Called Clean, our mission is to provide high-quality, natural personal care products that honor both God and our commitment to the well-being of our customers. As a Christian-owned business, we believe in promoting health, sustainability, and purity with products like deodorant, body lotion, and sunscreen. We are dedicated to creating clean, non-toxic alternatives for everyday self-care, empowering individuals and families to make choices that reflect their values and care for the environment.

Volunteering for our local Coastal Wildlife Club to monitor sea turtle nesting is one of the many reasons we started Called Clean. Protecting all that God created and giving back to our local community are important ways we want to live out our calling. Live Clean and Live Free!!

How We Started

Our own personal health journey started us on a path towards a standard of purity not just in our diet but in our body care.

After struggling for years with hives, inflammation, joint pain, & migraines; I was finally diagnosed with RA. My health had always been a top priority so this was a shocking diagnosis. After much research, we realized we needed "clean up" and toss out all the chemicals and synthetics we had unknowingly been putting in and on our bodies for years. We were astonished to see how many of our everyday products contained harmful unnatural chemicals. What was even worse was finding "so called" natural products that still contained synthetic chemicals that are linked to many of my health issues.

Enough was enough! We knew we could do better. We began to make our own body lotion, deodorant, toothpaste, sunscreen, hand soap and more. We now have the confidence of the purity and integrity in our products and knew we had to share it with the world.

Testimonials